Elizabeth Holmes has some hardcore fans. Let's explore why.
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All you have to do is ask
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More than 30 years ago, Pepsi tried to create a version of its namesake soft drink for morning people. Now, decades later, Coke is trying to combine…
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Nostalgia lends comfort in times of upheaval. Millennials, thanks to a lifetime of internet use, have witnessed plenty of it. What impact does this have…
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NFTs share a similar building model as Taco Bell menu items. Let me explain why.
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What if instead of running from associations with marijuana, candy makers embraced them?
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There's a market for all kinds of inane, bizarre renditions of the American flag. Let's look at the branding and economics which make them possible.
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Thanks to Katie Couric, we've learned RBG had more to say about all that kneeling during the anthem stuff. Let's revisit an old piece with a preface…
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Brands Mean a Lot from Jared Holst