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Alex S. Garcia's avatar

I'm torn on this one. I have no personal interest in marijuana, but I do think it should be legalized. So why am I torn? Because of the security I aspect... which you do address, and that helps.

So I guess it'd depend how exactly those security measures were applied. Would the warning label be big enough? Where would these candies be sold? Right next to a non-marijuana big brand? If the latter, I could see folks grabbing them by mistake, without seeing the warning label, just assuming it's the other product (especially if the wrapping was very similar).

That said, I think it *could* be made to work, but it'd have to be carefully thought out, with specific requirements and limitations on wrappings and vending venues.

Problem is, I'm not sure I'd trust big companies in doing that much careful thinking LOL. It'd have to be regulated by some outside, non-corrupt entity... Won't hold my breath on that one :o

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MoneyLemma's avatar

Great take! For the longest time the major soft drink brands staunchly refused to do any collaboration with liquor brands for the exact reason you highlighted (brand dilution / compromised messaging). I noticed in the last year or two, for whatever reason, that wall has come down. Maybe a response to spiked seltzer type drinks? Either way, I think you are right that these brands have the wrong attitude - collabs offer upside risk, not just downside risk. Plus, some of these candy brands have gotten so stale, they could use a shakeup.

Here's an example of Coke collaborating with a liquor brand(would have been sacrilegious a decade ago): https://www.reuters.com/business/retail-consumer/coca-cola-molson-coors-launch-simply-branded-alcoholic-drinks-2022-01-25/

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