11 Comments
Mar 24Liked by Jared Holst

Curious if youve ever read Alex V Green's article 'Gender Blur' https://thebaffler.com/latest/gender-blur-green

It's a fascinating look at the coalescence of nonbinary identity and brands, and seems like something you might enjoy.

This topic is something I've been thinking about a lot lately, reading your article I kept getting reminded of those posts that are like 'My gender identity is x mascot or intellectual property', or 'being nonbinary is wearing x clothes and liking y music', turning it into a set of signifiers to buy into, flattening the wide diversity of the nonbinary community into a set of easily consumable stereotypes. I feel like binary trans identities are even more susceptible to being tied up in consumerism, because of how much brands utilize gendered stereotypes in marketing, it can often feel like an easy way to affirm your identity. Of course, this isnt just a trans-specific issue - marketing using stereotypes is primarily targeted at cisgender people. I started transitioning several years ago, and would consider myself big into anti-consumption, and I've been trying to untie my gender from consumption, which has been... very rewarding, but also a process, lol.

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I did, but the problem is our feelings lie to us all the time. Ultimately, we must seek truth and truth is not inside of us and ever-changing based on how we feel in any given moment. The truth is outside of us and doesn't change.

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Thought provoking, I learned almost too much. I will be ever more rigorous with my perception of brands thx to your article.

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Translation of this article:

One thing is for certain: there is no stopping them; the <alphabet>genders will soon be here. And I, for one, welcome our new <alphabet>gender overlords. I'd like to remind them as a trusted internet personality, I can be helpful in rounding up others to toil in their underground brand caves.

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“...those who identify in some nonphysical way as nonhuman or not fully human, more specifically beings who do not currently exist on earth…”

“...umbrella term in which one's gender is not connected to the binary or non-binary spectrum, and is instead crafted with other methods of gender categorization. This may include genders that are related to animals, plants, or other things that are not traditionally a 'gender.'”

I got dumber reading that. Essentially, I can identify as a dog and walk around a parking lot peeing on car tires. Except I can't. Because it's illegal and insanity. The progressive left has lost their collective minds. Common sense just isn't common enough anymore unfortunately.

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