Yes, so spot on. Having worked in brand strat for one of the companies mentioned in this post I could not agree more. Lovebombing (without holding true to promises) is the perfect term.
To the point about time - most brands try to model customer lifetime value to determine how hard they want to try to keep you. This in addition to how much they paid to acquire you are probably the biggest determinants of how well they treat you. So, yeah 🫤
The Southwest screw up was insane! There were so many people stranded at Denver Airport that considered themselves homeless, as they couldn't get a flight for weeks and couldn't afford a hotel.
Yes, so spot on. Having worked in brand strat for one of the companies mentioned in this post I could not agree more. Lovebombing (without holding true to promises) is the perfect term.
So let me guess this straight - you were still planning on taking the subway home had you been able to purchase said microwave, yes?
To the point about time - most brands try to model customer lifetime value to determine how hard they want to try to keep you. This in addition to how much they paid to acquire you are probably the biggest determinants of how well they treat you. So, yeah 🫤
The Southwest screw up was insane! There were so many people stranded at Denver Airport that considered themselves homeless, as they couldn't get a flight for weeks and couldn't afford a hotel.